Call
Send Email
Messenger
WhatsApp
Frenchman from Bordeaux promoting Bulgaria as wine tourism destination
Wine tourism is a chance for Bulgaria to attract wealthy tourists, as well as an opportunity to show the country should not be perceived as a cheap alcohol destination. This is what Frenchman Guy Labeyrie, who has the goal of promoting Bulgaria as wine tourism destination in his own country, tells us.
He is from Bordeaux – world famous wine destination, but he settled down in Bulgaria because of his love for a Bulgarian woman. In this country he runs a tourism company, owns a winery and most of his guests are from France.
According to Guy Labeyrie, doing business in Bulgaria is neither easy, nor difficult.
Wine tours and tastings for small groups, picturesque landscapes, interesting meetings, history, anecdotes, architecture and good food. This is the formula used by Guy Labeyrie to attract French tourists to Bulgaria. But what do they know about this country?
According to Guy Labeyrie, who has been living in Plovdiv for 10 years, Bulgaria could successfully offer specialized tourism, such as wine tours and cultural tourism. According to him, people looking for specialized tours are people with much higher requirements. They would like to have different experiences in comparison to mass tourism. They want to get to know the culture, they look for places with a rich history and rely on luxury and perfect services in hotels and restaurants.
English: Alexander Markov
Photo: BGNES
View our offers in Plovdiv region for sale and rent
Rural properties in Bulgaria
Read more news
More News
Summer is in full swing, and the property market in Bulgaria continues to offer excellent opportunities for those who stay informed and act at the right time.
June brought valuable market insights and in-depth analysis, confirming that the market is moving into a more balanced phase. Buyers are becoming more selective, supply is gradually increasing, and successful transactions inc...
After several years of steady price growth, increased investment demand and more active participation from both Bulgarian and international buyers, in 2026 the holiday property market in Bulgaria is entering a more mature phase. The main resorts along the Black Sea coast and in the mountain destinations continue to form the core of supply and demand, but the market dynamics are now shifting from “...
BULGARIAN PROPERTIES has been honored with the prestigious 'Users' Website of the Year' award at the 11th edition of the Real Estate Awards, organized by Imoti.net. The distinction recognizes the company's ongoing efforts to develop a modern, user-friendly, and reliable digital platform for buying, selling, and renting real estate in Bulgaria.
This award is particularl...
Summer is here, and the real estate market in Bulgaria continues to offer great opportunities for those who are well-informed and act at the right time!
May was a month of in-depth analyses and valuable market data, showing that the market is entering a more balanced phase. Buyers are becoming more cautious, supply is gradually increasing, and successful transactions increasingly d...
