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Stronger supply is expected on the housing market, which will tame prices
Intermediaries expect a stronger supply of housing in 2026. According to them, this will lead to a calming of the rate of appreciation of this type of property, which is definitely not “healthy“ for the market.
“At the end of 2026, we can expect price increases to approach inflation or fall to below 10%“, predicts Polina Stoykova, CEO of BULGARIAN PROPERTIES.
In the last quarter of last year, the average price of apartments in Sofia was around 220,000 EUR. In the period under review, the emphasis in purchases was on furnished apartments from the secondary market. “This is where the price difference we observed in the last quarter of 2025 comes from“, Stoykova explains, specifying that the average price at the end of last year was 2700-2800 EUR/sq m compared to 1900 EUR/sq m in 2024.
“In 2025, we observed a price increase, which, firstly, was not expected and, secondly, even surpassed the years of the biggest boom in 2008 and the inflation of 2022“, the expert adds.
The southern districts of Sofia continue to be among the most preferred by buyers. “In recent years, there has been a reorientation towards the new districts, the new areas of Sofia – Banishora, Malinova Dolina, where there was a greater supply of new construction at slightly lower prices. In 2025, this ended, as prices there also increased significantly and in fact, people are now orienting themselves towards residential complexes that are being built in satellite cities around Sofia, which offer lower prices,“ says Stoykova.
Return is of extremely important importance for buyers and especially for those who acquire property for investment purposes. In the third quarter of 2025, 1.3 monthly salaries were needed to purchase 1 sq.m. of residential area in Sofia. For comparison, during the peak year of 2008, 3 monthly salaries were needed to purchase 1 sq. m.
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