Bulgaria: A Boutique City

Most known for cheap booze and fake watches, Bulgaria is fast becoming a destination of boutique cities, with style and culture.

Visitors to Bulgaria have changed from bargain hunters to those looking for luxury and elegance, says the English monthly magazine Quest Bulgaria.

Situated in Eastern Europe and surrounded by Greece, Turkey, Serbia and Romania, Quest Bulgaria claim an increase in developers and greater confidence in the country, since Bulgaria joined the European Union, has led to the positive changes in the country.

“The evidence for this is overwhelming. Everywhere you look there are boutiques, designer shops and even the wine industry is taking on a new look,” says Chris Goodall, managing director of Quest Bulgaria.

Wineries, such as those in Todoroff have taken off in the last two years, winning numerous awards including medals at the world-renowned Vinalies Internationales Wine Tasting Show in Paris.

“Golden Sands, once the darling of discos and “kiss-me-quick” tourists has undergone a dramatic change – and it’s good to see,” adds Goodhall.

The number of lavish and professionally design golf courses, such as The Gary Player designed Black Sea Rama golf complex, alongside associated properties have also increased in Bulgarian cities, including the capital city of Sofia.

Bulgaria’s popularity amongst Brits has increased significantly over the last few years, for other reasons also, including their ski resorts and diving destinations, which have received high praise.

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