Call
Send Email
Messenger
WhatsApp
Bulgarian Luxury Property Segment Is Turning Into a Preferred Investment Tool
According to real estate agents the mass withdrawal from investments in shares and the high inflation are turning the luxury property segment in Bulgaria into one of the preferred investment instruments. The most important criterion for the well-off is the prestige of the location. For Sofia these are houses and apartments in the Doktorska Gradina (Doctors’ Garden) area and in the quarters of Boyana and Dragalevtsi. After that come the space, the quality, the view, the professional design of the exterior and the interior, the parking space, the maintenance of the property, the neighbours, the environment and the infrastructure in the area.
At present there is a wider choice of luxury properties and clients can make use of the situation. Buyers can negotiate a better price. If up to now the client was looking for a luxury apartment now they see that sometimes they can buy a house for the same budget. The main buyers are still Bulgarians living and working in Bulgaria. However, the lower prices and the wide choice of elite real estate gradually expand the profile of potential buyers as there are also middle-class clients thinking of buying a luxury property, real estate agents comment.
Svetoslav Drumev, regional Director of elite real estate agency LUXIMOTI - subsidiary of BULGARIAN PROPERTIES, commented the prestige property market for Republica newspaper. He explicitly stated that there are people with savings spending them in a sensible manner. According to him more and more young Bulgarians – between the age of 30 and 45, with strong positions in the community, are the main buyers of luxurious real estate.
Read the interview with Svetoslav Drumev:
- Mr. Drumev, what is the situation on the Bulgarian luxury property market at the moment?
- The elite property segment was the real estate segment that was least influenced by the crisis. The truth is that in Bulgaria there are people with considerable savings and they spend them in a sensible manner. We are talking about truly high quality properties – in terms of location, infrastructure, environment, everything.
- Where can one find the most luxurious properties in Bulgaria?
- In the capital Sofia and in Varna, as well as around the bigger cities, but I can comment only about the capital Sofia.
- What kind of people look for luxury properties?
- Most are Bulgarians, young people between the age of 30 and 45 years, with strong positions in the community, with modern thinking. After all, we are also talking about a specific lifestyle here.
- What is the focus of the buyers at the moment?
- At the moment the focus is shifting to spacious apartments in new gated developments offering amenities like a gym, a swimming pool, a restaurant. The area of the apartments is about 250-300 sq.m. They are turning to such apartments because detached houses are quite expensive and not many people can afford them.
Browse through our elite properties in Sofia
View our LUXURY SELECTION
Read more news
More News
In the third quarter of 2025, Bulgaria was among the EU countries experiencing the strongest growth in house prices, according to Eurostat data. Across the euro area, the house price index rose by 5.1% year-on-year, while the EU overall saw a 5.5% increase. Over the same period, prices had grown by 1.6% compared with the previous quarter, reflecting steady demand throughout the region.
As of 1 January, Bulgaria is officially part of the eurozone. What was discussed for years is now a reality – the euro is the country’s official currency, and Bulgaria has taken a decisive step into the core of the European economic framework.
This historic step brings long-term stability, new opportunities for businesses and investors, and greater confidence for citizens and intern...
The first days of January already set an exciting pace for the Bulgarian property market – with active buyers, numerous enquiries, and the first deals of the year!
In this dynamic environment, we are proud to present our Agents of the Month – the consultants at BULGARIAN PROPERTIES who stood out with their excellent work, professionalism, and personal approach to every client. Some...
Experts say Bulgaria’s entry into the eurozone does not automatically drive property prices upward, although the market remains under pressure. Polina Stoykova, executive director of BULGARIAN PROPERTIES, told NOVA NEWS that the market has cooled slightly in the second half of the year, following the initial surge in buyer interest after the announcement that Bulgaria would join the eurozone on Ja...
