0
Hello,
Favourite properties (0)
Saved searches
Selected for you
Notifications
Subscriptions
Settings
Sign out
Close

Polina Stoykova for Imoti.net: Most important for us is to be of benefit to our customers

2020-11-05   |  Imoti.net

This year the property portal Imoti.net celebrates its 20th anniversary. On this occasion, they turned to 20 leading experts in the real estate sector to share their their path to business success.

Polina Stoykova MRICS is a Managing Director and co-owner of BULGARIAN PROPERTIES. She is one of the most respected real estate experts in Bulgaria. Polina is often present in the media with comments and data on the current market trends of the real estate market, and the analyses and reports she produces for BULGARIAN PROPERTIES are highly valued and followed with interest by all market participants.

What was your start in the real estate business?

We started the operations of BULGARIAN PROPERTIES in the now distant 2003 with the idea to respond to the emerging interest of foreign buyers to the Bulgarian real estate. By this time we had already gained some experience and contacts in Britain. We were also acquainted with the opportunities that opened up as a result of the development of Internet, Google and the first wave of digitalization of the real estate business.

This combination of experience, knowledge and hitting the right moment to start an internet-based real estate business gave us the opportunity in the first months after the launch of our website to be able to rank first and attract interest.

The time was also right for the development of our country and attracting foreign investment. At that time, Bulgaria was to be admitted to the European Union and the expectations were for an increase in property prices, following the example of other newly acceded countries. This made our country extremely attractive for the development of all kinds of projects, including real estate.

At this stage the real estate business in Bulgaria was mostly offline, the real estate portals were just starting out, and a very small part of the clients were looking for properties online. However, we had the advantage of working with foreign buyers who were a few years ahead. Online real estate portals were already operating in the UK, and we learned from them and from the real estate business in the Western Europe in general, so that we could use the new technologies and meet the expectations of the foreign buyers.

We had to adapt all this to the Bulgarian reality and start this long and difficult process of change and digitalization of the real estate business, which is still in progress and which has now come a long way.

Were there any obstacles you had to overcome in order to develop?

The main obstacles at that time were related to being able to meet the needs of the foreign buyers and support them throughout the whole purchase process, and often years later, help them to adapt to the Bulgarian reality and the new life they wanted to live here.

We had to grow our business very quickly - to hire and train associates with specific knowledge and skills in the field of real estate, which were lacking in the labor market at that time, to make property owners recognize us as a trusted partner.

Over the years, we have had to adapt very quickly to changing market conditions, go through the global financial crisis of 2008, learn to work with the new large group of buyers from Russia, and establish ourselves in the residential housing market and in the field of new construction, where we are leaders at the moment.

Looking back, I would say that every year has presented us with at least one crisis, and perhaps this experience will help us in 2020 to find the way forward and maintain our leadership positions.

In what respect did you develop?

In all directions simultaneously. And because everything changes very quickly, we have to constantly evolve to learn and upgrade at the same time in all areas of our business.

How is your company coping with the current situation - the pandemic and the expected economic crisis?

I think we are going through this crisis very successfully and we have a chance to make up for the slowdown from the spring lockdown and even manage to generate growth in sales volume. If that happens, I think we will all be very happy and we will be able to congratulate ourselves for this achievement.

Many years of experience, an established brand and website, the accumulated skills of both management and estate agents, as well as our rich portfolio of properties across the country help us get through this crisis and I think we will emerge from it even stronger and more confident.

What does your development plan envisage in the coming years?

We have always looked at our market positioning in the long run and have invested in new skills and technologies. This will be the direction in the coming years.

For us, the most important thing is to be of benefit to our customers and the society as a whole, and I think they appreciate it.

We have the will and the skills to change in this direction and we will constantly do it to meet the needs of our clients and the real estate market in general.

BULGARIAN PROPERTIES is a leading real estate company with over 17 years of experience and thousands of successfully sold properties to Bulgarian and foreign clients of over 100 nationalities. The company was established in 2003 and has offices throughout the country. BULGARIAN PROPERTIES has won a number of awards, including Agency of the Year for 2018 and Website of the Year for 2019 in the Annual Awards of Imoti.net.


  Read more news

Share
Properties with 360-degree virtual tours
Feel the unique atmosphere of Bulgarian properties with the virtual tours we offer! At any time, with just one click, you can travel to your dream home, with no need for appointments and trips.

The virtual tours are taken personally by our team and are with guaranteed authenticity. We show you every detail of the property, just like being live in there!
See More
Properties with video
Only on our website you will find a variety of properties in Bulgaria with videos. Don't waste time, view them online - on your phone, laptop or tablet, at a convenient time and without the need for an inspection trip and personal visit. Welcome for video viewings with BULGARIAN PROPERTIES!
See More

More News

Company news
Celebrating 20 years with a unique film about the history of BULGARIAN PROPERTIES

For our 20th anniversary, BULGARIAN PROPERTIES is going back in time to present a special film that traces the exciting journey of the company.

The film showcases important moments in the history and development of BULGARIAN PROPERTIES, its organizational philosophy as well as its unique approach to working with foreign buyers and building long-term relationships with them.
...

24 November, 2023
Company news
BULGARIAN PROPERTIES Agents of November 2023

Following an amazing October, which turned out to be one of the strongest months for the real estate market in Bulgaria in 2023, our agents continue to shine like true stars!

Sofia has taken the spotlight with active property sales, both in new developments and on the secondary market. The capital city has become a magnet for investors and new property owners in prestigious neighbo...

02 November, 2023
latest news
The housing market in Sofia in 2023 - new market report

In 2023, there was no major change in the housing market in Bulgaria. The year was relatively calm and balancing and will end with excellent market activity.

The rate of price growth slowed and in Q3 was just under 6%, a trend that was predicted by us at the end of last year.

In addition to prices stabilising and holding at the levels reached, the market was supported...

30 October, 2023
Press & Media
Bansko and Nessebar are a hit on the holiday property market in Bulgaria

Bulgarians are the main buyers on the holiday property market in Bulgaria. There is a year-round revival in the seaside settlements, and the great interest in holiday resorts in Nessebar municipality makes it the fourth largest property market, said Polina Stoykova MRICS, Managing Director and co-owner of BULGARIAN PROPERTIES, in the podcast "Property - bought or rented".

The holida...

11 October, 2023

REQUEST DETAILS