0
Hello,
Favourite properties (0)
Saved searches
Selected for you
Notifications
Subscriptions
Settings
Sign out
Close

Karl-Heinz Pfohe: Investments in Bulgaria Offer Good Return Rate

2009-01-15   |  Wirtschaftsblatt Monthly

MOTO-PFOHE is one of the first private motor companies in Bulgaria, established in 1991. The company is the official importer and distributor of Ford, Volvo, Jaguar and Land Rover for Bulgaria. The company is owned by the German motor company Hugo Pfohe which has been operating successfully on the German market for 90 years.

For its 17 years on the Bulgarian market MOTO-PFOHE has been expanding dynamically and has earned itself the reputation of a stable and successful company placing it among the market’s leaders.

The company’s owner Mr. Karl-Heinz Pfohe is one of the first investors in Bulgaria and sets the company’s stable investment policy. For over 17 years the company opened dozens of locations for sale and servicing of Ford, Volvo, Jaguar and Land Rover. In the last few years the name of the company has also been connected with the first mall in Varna – Pfohe Mall. The company’s next big investment project is in the ski resort Bansko and is called Belvedere Holiday Club – a gated development offering luxury apartments and a number of amenities and facilities.


Mr. Pfohe, how did you decide to come to Bulgaria and start a business here?

In 1988 I established some contacts which allowed me to start dealing with cars in Bulgaria. As soon as I arrived I saw the country’s future potential for a steady business.

Are you pleased with your business here?

In the last 20 years Moto-Pfohe developed really well. Today, with over 500 people personnel and a total of 17 branches and dealerships around the country, we are among the biggest car companies in Bulgaria and we continue to develop quite successfully.

Your employees are Bulgarian. Are you pleased with their work? Do you find it easy to work with them?

I am especially proud of my employees – motivated and devoted men and women who see to it that we provide the best possible services to our clients on a daily basis. This is supported by the questionnaires filled in by our clients. The satisfaction level is well above the average for Europe.

Could you tell us what impression Bansko makes on a German? What do you think of the resort, what effect does the mountain have on you? What would you say to your fellow-countrymen or to other Europeans who are interested in Bansko?

I find Bansko to be one of the best winter resorts and ski centers in Europe. The town’s administration managed to preserve the style and atmosphere of the town by controlling the issuing of construction permits for new residential units and hotels.

With its 65 km of ski slopes, state-of-the-art facilities and amenities Bansko is among the finest and best positioned European winter resorts.

What is the difference between Bulgaria’s ski resort of Bansko and the mountain resorts in Austria and Switzerland? Does Bansko have the necessary qualities to rival the globally recognized winter resorts?

The comparison is in favor of Bansko due to the fact that this Bulgarian ski resort offers new holiday homes and hotels which have been built in accordance with the latest fashion and standards. They are far more modern and comfortable compared to the somewhat aging buildings in Switzerland and Austria which were built decades ago. The same goes for the sports facilities, the quality of the lifts and the tow-lifts. However, above all Bansko offers the charm of the Bulgarian hospitality which is missing in the ski resorts in Austria and Switzerland. The years of dealing in tourism there has somewhat decreased the genuine pleasure of receiving guests as if receiving them in one’s home.

What is the advantage that you will point out to the potential buyer interested in the possibility of owning a unit in Belvedere Holiday Club? What were the ideas that you implemented during the design and construction stages of the development?

Belvedere Holiday Club offers numerous possibilities for sport and relaxation all year round. With its wonderful location in close proximity to the Gondola and to the mountain Belvedere Holiday Club is without doubt the best and most spectacular gated residential development in Bansko.

Read the whole interview

Belvedere Holiday Club


  Read more news

Share
Hot properties in Bansko - the best offers are here for you! ⛰️
Buy your own property in the top ski resort in Bulgaria! An all-year-round resort suitable for winter and summer tourism with the best prices in Europe! Holidays in your own property without the need for hotel reservations!
See More
Euphoria Club Hotel & Resort - your paradise in Borovets!
Fully furnished 1- and 2-bedroom apartments in a unique complex in Borovets. All-year-round complex with all needed facilities for your comfortable stay - lobby bar, reception, bar and restaurant, outdoor and indoor pool, SPA center, underground parking and many more. Choose your holiday home here! No buyer's commission! Suitable for rental income.
See More

More News

latest news
Bulgaria Joins the Eurozone on 1 January 2026

In a historic and long-anticipated move, the Council of the European Union has given its final approval for Bulgaria to adopt the euro as its official currency. As of 1 January 2026, Bulgaria will become the 21st member of the euro area, marking a significant step forward in the country’s European integration.

This milestone is not just symbolic — it represents a major economic achi...

09 July, 2025
latest news
Two decades of Santa Marina complex – a sustainable model for coastal living

The holiday complex in Sozopol offers well-developed infrastructure and a variety of opportunities for relaxation and entertainment.

In 2025, the Santa Marina holiday village in Sozopol celebrates its 20th season – an important milestone for one of the most successful and recognisable projects on the Bulgarian Black Sea coast. Over two decades, the complex has established itself as ...

07 July, 2025
Company news
BULGARIAN PROPERTIES Agents of July 2025 🏆

Your experts in a fast-evolving Bulgarian property market!

June was an impressive month for the real estate market and a strong close to the first half of the year. Deals were finalized at a high pace, we opened a new office in Sunny Beach, launched operations in Shumen, appeared in national media, and reaffirmed our leading market position!

We are proud to present o...

02 July, 2025
Press & Media
What to expect for housing prices in Bulgaria after the introduction of the euro?

Property prices in Sofia are still significantly lower than those in other European capitals

How will the property market in Bulgaria change after we join the eurozone? This is a key question for both property owners and those considering a purchase. Will prices rise? Will there be a slowdown? Should I buy, sell, or wait?

The experience of other countries shows that a...

30 June, 2025

REQUEST DETAILS