NEWSLETTER

2007-04-23

24.04.2007 Changing Customer demands drive a shift in the market

The quality stakes in the real estate market are being raised. While the rapid growth in demand for all types of property continues to exceed expectations, this has so far been largely driven by price and investment potential because Bulgaria undoubtedly still has some of the cheapest homes in Europe.

However, more and more of today’s customers are now looking beyond the traditional second home or holiday apartment in the main resorts. High-profile, luxury, exclusivity and added value are the new watchwords - and this is driving a significant shift in the market.

Prior to September 2006, when there were perhaps just one or two purchases in every hundred, this demand category was not a particularly notable feature of our statistical monitoring. But this has changed quite dramatically through the first quarter of 2007 to a position where some 12% of our customer enquiries are now for properties that fit a high-profile classification. This represents a significant new dimension in the market and, as a result, we are now working with those developers who have also picked up on this and are already engaged in next-generation projects that will meet the changing demands and expectations of customers over the coming years.


Some of the best examples of the high-profile properties now available in our portfolio can be found on the new, world-class golf courses currently being developed throughout Bulgaria. Ian Woosnam’s renowned signature course at Lighthouse Golf Resort and Spa for instance, offers an extensive selection of on-fairway property options ranging from 1-bedroom apartments to 4-bedroom cliff-top villas with private pool. Similarly, our development at Bansko’s Belvedere Holiday Club provides a wide choice of premium apartments within walking distance of the Gondola and close to the new golf courses currently under construction in and around the resort.

This market shift is sweeping the country and customers looking for their high-profile properties are not restricted to the golf courses and ski centres. City Penthouses and Maisonettes are now a preferred purchase option for the property connoisseur but lovers of country and culture have not been overlooked. A trip inland to the former capital, Veliko Tarnovo, reveals two developments which, for different reasons, must sit high in any list of premium properties. Gesha View has a distinct focus on blending history and tradition with the highest quality of construction, whereas Veliko Tarnovo Hills, Bulgaria’s first purpose-built satellite town, offers an innovative and exciting mix of the latest trends in planning and design geared to the demand for a high standard of living and a modern, urban lifestyle. Back on the coast, projects such as Sea Garden in Varna offer the ultimate in sea-and-city location, while Crystal Spa, part of the Golden Valley Village near Albena, boasts Bulgaria’s biggest Spa facility, together with restaurants dedicated to the finest international cuisine and a 24-hour concierge service for all owners and guests.

The development of high-profile properties is now a clear and evident trend but it is also something of a chicken-and-egg situation. Would the developers be designing and delivering premium properties if the demand for them was not there? Would customers be demanding the properties as strongly as they are if the properties were not being developed? Or is it all to do with the stabilisation of the economy and the expansion of property purchase opportunities now that Bulgaria is part of the EU? Either way, the market is changing and, as always, Bulgarian Properties is positioned at the leading edge of this change.

Share
Properties in the Bulgarian Beach Resorts!
Check our selection of properties on the Bulgarian Black Sea Coast! Attractive prices starting from just 15,000 Euros for a furnished studio! Regular flights to Burgas and Varna international airports. Perfect for frequent visits, summer holidays and more.
See More
Vitosha View - an exclusive residential development in Sofia
Vitosha View is a gated complex at the foothills of Vitosha Mountain. It offers urban environment combined with the home atmosphere and the greenery of a beautiful garden. Vitosha View enjoys an attractive location and is perfect for investment in the Bulgarian capital.
See More

More News

latest news
Reuters: Bulgaria to end quarantine on travel from most of EU

Bulgaria plans to lift an obligatory 14-day quarantine from June 1 for travellers from most European Union countries, but not those states with the biggest coronavirus outbreaks, a senior health official said on Friday.

The quarantine will remain obligatory for travellers from Sweden, Belgium, Ireland, Portugal, Spain, Italy and Malta, the official said, as well as the UK, which is ...

29 May, 2020
Company news
Coronacrisis has a healing effect on the Bulgarian real estate market

'It is still not clear if there will be a cure for the coronavirus any time soon, but the pandemic itself has become a cure for the Bulgarian real estate market and has made everyone rethink their behaviour:

• Developers to be careful with pricing and the design of their new projects
• Banks to have higher requirements for their borrowers
• Vendors to thi...

29 May, 2020
latest news
Market trends in Bulgaria at the start of the new season

We are slowly returning to our normal everyday lives and the Bulgarian property market is experiencing a growing demand and a rising volume of deals after the corona virus lockdown.

Here are the present market trends which mark the start of a new beginning for the property market in Bulgaria:

🔵 Technology stays with us to help us in the new reality! We will ne...

19 May, 2020
Press & Media
SeeNews: Sofia's avg housing prices up 4.0% in Q1

The average selling price of residential properties in Bulgaria's capital Sofia increased by 4.0% on an annual comparison basis in the first quarter of 2020, local company Bulgarian Properties said.

The average price of dwellings in Sofia reached 1,120 euro ($1,219) per sq m in the first quarter, the realtor said in a quarterly property market analysis published last week.
...

11 May, 2020

REQUEST DETAILS