BULGARIAN PROPERTIES at Real Estate Business Forum: The New Reality of the Property Market

Polina Stoykova MRICS discusses buyer behaviour, successful property sales and the outlook for the sector

BULGARIAN PROPERTIES took part as a partner in the Real Estate Business Forum, organised by Imoti.net on 20 October 2026 at Inter Expo Center in Sofia. The forum focused on changes in the property market, prices and transactions, new developments, mortgage lending, and the role of digital marketing and artificial intelligence in the sector.

The company was represented by Polina Stoykova MRICS, Managing Director and co-owner of BULGARIAN PROPERTIES, who shared her observations on how buyers and sellers are adapting to the new market conditions.

In a video recap of the event, she highlighted the key shift: buyers remain active in the market, but are taking longer to make decisions, exploring different options and considering their purchases more carefully. Transactions are still taking place, but the process requires more time and a closer match between the property on offer and the buyer’s expectations.

For sellers, this means carefully setting the asking price, choosing the right professional partner and presenting their property effectively. According to Polina Stoykova, reaching the widest possible audience of potential buyers — both in Bulgaria and abroad — is becoming increasingly important.

In these conditions, a successful sale requires a consistent approach: realistic market positioning, compelling visual presentation, targeted advertising and professional communication with clients. At BULGARIAN PROPERTIES, these are core elements of the service we provide to owners looking to sell in a competitive market.




Looking ahead, Polina Stoykova expressed her expectation that the property market will remain resilient and continue to develop positively over the coming years. The new reality places greater demands on market participants and reinforces the importance of expert advice when making property decisions.

Here are some of the key points shared by Polina Stoykova at the forum:

• According to observations by BULGARIAN PROPERTIES, the supply of resale properties has increased by approximately 30–40% nationwide.
• The market is moving from euphoria towards a more balanced and sustainable environment.
• Buyers have more choice and are paying closer attention to quality, infrastructure, the surrounding residential environment and future property-related costs.
• Prices are expected to continue rising at a more moderate pace, potentially below 10%, rather than decline.
• The Bulgarian property market continues to operate under relatively favourable conditions.

Our participation in the forum forms part of BULGARIAN PROPERTIES’ ongoing dialogue with the professional community about trends and the future of the sector. For us, this exchange is an opportunity to share practical experience from working with Bulgarian and international clients and to discuss ways to improve the service buyers and sellers receive.

Selling a property? Contact BULGARIAN PROPERTIES on +359 886 033 033 for a market valuation, professional presentation and advertising to Bulgarian and international buyers.




Looking for a property? Try the AI property search at www.bulgarianproperties.bg — describe what you are looking for in your own words and discover properties that match your requirements.

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