Bulgaria Launches a Tourism Ad Campaign on Leading European TV Channels
Starting on September 6th 2010 4 global TV channels will advertise Bulgaria, the Bulgarian Ministry of Economy, Energy and Tourism announced. Three clips are to be shown on Eurosport, Euronews, the National Geographic Channel and the Discovery Channel in which Bulgaria advertises its winter and summer resorts, its eco and rural tourism, its cultural heritance and landmarks.
The clips will be broadcasted a total of 3,166 times – from September 6th till December 26th and from January 31st till March 27th 2011.
The aim of the ad campaign is to show to over 608 million households in Europe and around the world the holiday possibilities of Bulgaria, its ancient culture, its historical and architectural monuments, its mineral sources and beautiful nature.
The advertisement clips will be shown in five languages – Bulgarian, English, German, French and Russian. They have duration of 30 seconds and will be broadcasted in prime times.
Watch the advertisement here
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