How a property offer becomes a concluded deal

In today’s competitive property market it is essential for a property listing to stand out in some way or other so that the result would be a happy seller and a content buyer. There are a number of marketing techniques real estate agencies use to promote their listings – some of them more direct than others, but their main aim is to grab the attention of the potential buyer and keep it.

As a potential property seller you can discuss all the possible marketing channels with your real estate agent, as it is real estate agencies that are one step ahead of the market trends that offer a full package of services to their clients and always look for ways of adding new methods to advertise their product.

Here are some of the main marketing strategies and techniques which leading real estate agencies employ to show off their products:

The high-tech era we live in determines the website of the agency as the most important and efficient marketing tool as it is also the face of the company, the way it wants its buyers and partners to see it. An intuitive, informative and well structured website is a must, as it is here that many of the clients will get “hooked” by a property and will start researching it. Every property offer must provide as much information as possible so that the potential buyer will be able to make a virtual tour around it and “feel” its atmosphere. It cannot be emphasized enough how important it is for an offer to have a well written description including the property’s features like its price, size, location, the condition it is in, whether it is furnished or not, whether it has a garden/yard, etc. Good photos of the property are a must and additional features like a video of the property, plans, information about the sales agent will only make it more attractive to the buyer.

While it is crucial for an offer to look good and contain lots of information and photos the most important thing is for people to be able to find it. There is no point in having an elaborate website with all sorts of features on it if no one can find your property when they use their favorite search engine. That is why the property site has to be well optimized and appear high in the results in the search engine.

FOR SALE signs are an extremely useful tool for attracting the attention of passers-by to your property. When placed in a visible place (like a balcony or a window) it can help sell your property faster than expected. But here is some piece of advice: if someone decides to knock on your door and ask for a "quick peak" of your property thank them for their interest but request they book a proper showing appointment through your real estate agent.

Printed media is a powerful technique for attracting the attention of buyers, especially of those more traditional ones who prefer it to the internet version. Catalogues, brochures, leaflets – all this is legal means in the battle for catching the buyers’ attention.

Big real estate agents usually work in collaboration with real estate portals in order to expand their scope in advertising their listings. This is very practical tactics as it adds interest to the listing and increases the chance of the property being sold faster. Even if one has the most visited website, advertising the properties in popular real estate portals adds value to the marketing strategy.

Being informed about the state of the property market in the country should not be underestimated as both sellers and buyers appreciate having accurate information about the situation at the moment. Big real estate companies have all the information available and those who want to keep all the stakeholders informed about what is happening on the market publish articles and analyses so that they could stay in touch with the actual situation at present and they could react appropriately to any changes.

A marketing tool that is somewhat overlooked in the last few years is the holding of regular promotions and seminars to stimulate sales and to attract potential clients. Another way of positioning the company better on the market is property exhibitions and fairs, both on national and international level.

Being one of the leading agencies on the real estate market, BULGARIAN PROPERTIES uses all these methods and techniques in order to present their listings in the best possible way. The company constantly enhances their service portfolio, so that their property listings would satisfy even the pickiest real estate buyer.

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Copyright: 2011 Bulgarian Properties Ltd. All rights reserved. For further information or advice please contact us on tel.: +359 2 9 11 50 or e-mail: info@bulgarianproperties.com. The use of this article by third parties is allowed only with proper quotations of the source www.BulgarianProperties.com and the Author of the article. The data in this material has been collected by the Author and Bulgarian Properties Ltd. and is presented for information purposes only. We have made every effort to ensure the accuracy of the data. However, Bulgarian Properties Ltd. cannot be held responsible for loss or damage as a result of decisions made based on the information presented in this article.
© Bulgarian Properties Ltd. 2011.

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