Home market generates 80% of spa hotel biz in Bulgaria

Dnevnik a.m., 1st December 2006

Some 80% of the guests of local spa and wellness hotels and resorts are Bulgarians with mostly Brits and Germans making up the remainder, found a survey of 900 spa tourists conducted by the State Tourism Agency.

Away form the home market, the Bulgarian spa industry is targeting Russia, the UK, Germany and Denmark.

The survey found that Russian spa tourists vacationing in Bulgaria are middle-class and look for quality service. British guests are mid to lower class, looking for new experiences. Germans are also middle class attracted by the good remedial and therapeutic repute of the local spa facilities. The Danish participants in the survey singled out affordability as the main selling point of Bulgarian spa resorts.

Some 60% of respondents gave excellent marks to the Bulgarian spa product and the attentiveness of the staff. Half of the respondents said they got good value for their money. Almost all respondents plan to repeat their visit.

The survey also found that 35% of the local spa and wellness hotels were built in 2000-2004 while over 60% were renovated in 2005-2006.


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